QR Menu Implementation Experience During Pandemic
In 2020, restaurants worldwide were forced to switch to digital menus via QR codes. This allowed minimizing physical contact and reducing virus spread risk.
Benefits for Business
No need to print and update menus — changes are made instantly online. Less wear of printed materials. Can add photos, videos, customer reviews. Better user experience.
Growth Numbers
According to research, 78% of restaurants implemented QR menus during the pandemic. Of these, 85% plan to keep this practice. 60% of customers prefer QR menus to paper.
Technology Development Prospects
QR menus are evolving into full platforms: integration with orders, payments, loyalty programs, personalization by customer preferences. Adding AR content for dish visualization.