Why QR Code Analytics Matter
Without analytics, you won't know how many people scanned your code, where they came from, or what they did after clicking. Analytics help understand campaign effectiveness and optimize it.
UTM Tags and Examples
Add UTM parameters to URLs: ?utm_source=metro&utm_medium=poster&utm_campaign=menu_update. This allows tracking the traffic source in Google Analytics and other analytics systems.
Dynamic QR Codes
Dynamic codes contain a short redirect link that can be edited. This allows changing the target page without reprinting the code. Many services provide built-in scan analytics.
Integration with Google Analytics and Ads
Set up goals in Google Analytics to track conversions. Use UTM tags to segment traffic by channels. Link QR scans to conversions in Google Ads.
Key Performance Indicators (KPI)
Track: scan count, scan time, geography, devices, conversions to target actions (orders, registrations, downloads).