1. Define Your QR Code's Purpose
Before creating a QR code, clearly define its purpose. Will it redirect to a website, download a menu, connect to WiFi, or something else? The right goal helps you choose the correct data type and settings.
2. Choose the Right Data Format
URL for web pages, vCard for contacts, WiFi settings for network connection — each scenario requires its own data type. Make sure you use the correct format.
3. Set Up Redirects and UTM Tags
Add UTM tags to URLs for tracking effectiveness: ?utm_source=qr&utm_medium=print&utm_campaign=menu. This will allow you to analyze traffic from QR codes.
4. Design and Branding
The QR code should match your brand. Add a logo, but no more than 30% of the code area. Ensure sufficient contrast (preferably black on white).
5. Test Before Printing
Scan the code with several devices and applications. Check it works on different operating systems. Make sure the link goes to the correct page.
6. Set Up Analytics
Use dynamic QR codes or URL shorteners with analytics to track scans. This will help you understand campaign effectiveness.